Gong
Microsoft Clarity
| Feature | Gong | Microsoft Clarity |
|---|---|---|
| Pricing | Contact sales | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | sales-leaders, revenue-teams, enterprise-sales, sales-enablement | small-businesses, startups, bloggers, budget-conscious-teams |
| Founded | 2015 | 2020 |
| Conversation Intelligence | ✓ | ✗ |
| Deal Insights | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Session Recordings | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Scroll Maps | ✗ | ✓ |
| Rage Click Detection | ✗ | ✓ |
| Ai Copilot | ✗ | ✓ |
| Google Analytics Integration | ✗ | ✓ |
| Dead Click Detection | ✗ | ✓ |
✓ Gong Pros
- Excellent conversation analytics
- AI-powered deal insights
- Good coaching tools
- Strong integrations
✗ Gong Cons
- Very expensive
- Enterprise sales cycle
- Privacy concerns with recording
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
The Verdict
Gong is built for sales leaders and revenue teams, with a focus on conversation-intelligence and deal-insights. Microsoft Clarity targets small businesses and startups and leads with session-recordings and heatmaps.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Microsoft Clarity has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Feature-wise, Microsoft Clarity offers broader built-in capabilities (7 features vs 6), while Gong takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.