Gladly
Tidio
| Feature | Gladly | Tidio |
|---|---|---|
| Pricing | From $180/mo | Free / from $29/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | ecommerce-brands, luxury-retail, enterprise-support, customer-obsessed-teams | small-businesses, ecommerce, shopify-stores, solopreneurs |
| Founded | 2014 | 2013 |
| Unified Conversation | ✓ | ✗ |
| Omnichannel Inbox | ✓ | ✗ |
| Voice Support | ✓ | ✗ |
| Self Service | ✓ | ✗ |
| Customer Timeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Live Chat | ✗ | ✓ |
| Chatbots | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Visitor Tracking | ✗ | ✓ |
| Shopify Integration | ✗ | ✓ |
| Ai Responses | ✗ | ✓ |
✓ Gladly Pros
- Single conversation thread per customer
- Excellent omnichannel support
- Built-in voice and messaging
- Customer-first approach
✗ Gladly Cons
- Very expensive per agent
- Enterprise-focused
- Smaller marketplace of integrations
✓ Tidio Pros
- Easy to install
- Good chatbot builder
- Affordable
- Shopify integration
✗ Tidio Cons
- Limited on free plan
- Chatbot flow can be rigid
- Support response time
The Verdict
Gladly is built for ecommerce brands and luxury retail, with a focus on unified-conversation and omnichannel-inbox. Tidio targets small businesses and ecommerce and leads with live-chat and chatbots.
On pricing, Tidio is the clear winner for budget-conscious users — starting at $29/mo compared to $180/mo for Gladly. That $151/mo difference adds up quickly for growing teams.
Tidio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gladly requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.