Ghostfolio
Microsoft Clarity
| Feature | Ghostfolio | Microsoft Clarity |
|---|---|---|
| Pricing | Free / from $5.99/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | privacy-focused-investors, self-hosters, passive-investors, international-portfolios | small-businesses, startups, bloggers, budget-conscious-teams |
| Founded | 2021 | 2020 |
| Portfolio Tracking | ✓ | ✗ |
| Performance Analysis | ✓ | ✗ |
| Allocation Views | ✓ | ✗ |
| Multi Currency | ✓ | ✗ |
| Dividends | ✓ | ✗ |
| Benchmarking | ✓ | ✗ |
| Self Hostable | ✓ | ✗ |
| Session Recordings | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Scroll Maps | ✗ | ✓ |
| Rage Click Detection | ✗ | ✓ |
| Ai Copilot | ✗ | ✓ |
| Google Analytics Integration | ✗ | ✓ |
| Dead Click Detection | ✗ | ✓ |
✓ Ghostfolio Pros
- Open-source with self-hosting option
- Privacy-focused (no data selling or ads)
- Supports stocks, ETFs, crypto, commodities
- Beautiful portfolio allocation visualizations
✗ Ghostfolio Cons
- Limited broker integrations (manual entry mostly)
- Smaller community than commercial alternatives
- No tax-loss harvesting or advisor features
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
The Verdict
Ghostfolio is built for privacy focused investors and self hosters, with a focus on portfolio-tracking and performance-analysis. Microsoft Clarity targets small businesses and startups and leads with session-recordings and heatmaps.
Microsoft Clarity uses custom enterprise pricing, while Ghostfolio starts at $5.99/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.