Ghost
Wix
| Feature | Ghost | Wix |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $17/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | bloggers, publishers, newsletter-creators, indie-media | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2013 | 2006 |
| Editor | ✓ | ✗ |
| Memberships | ✓ | ✗ |
| Newsletter | ✓ | ✗ |
| Seo | ✓ | ✓ |
| Themes | ✓ | ✗ |
| Native Analytics | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Ghost Pros
- Fast and clean
- Built-in memberships
- Newsletter included
- Open source
✗ Ghost Cons
- Limited themes
- No page builder
- Requires technical knowledge
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Ghost is built for bloggers and publishers, with a focus on editor and memberships. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Ghost is the clear winner for budget-conscious users — starting at $9/mo compared to $17/mo for Wix. That $8/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while Ghost takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.