Ghost is built for bloggers and publishers, with a focus on editor and memberships. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.

Both tools come in at similar price points ($9/mo for Ghost, $9/mo for Umami), so pricing won't make the decision for you.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Ghost takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.