Ghost
Twenty
| Feature | Ghost | Twenty |
|---|---|---|
| Pricing | Free / from $9/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | bloggers, publishers, newsletter-creators, indie-media | startups, developers, privacy-focused-businesses, open-source-enthusiasts |
| Founded | 2013 | 2023 |
| Editor | ✓ | ✗ |
| Memberships | ✓ | ✗ |
| Newsletter | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Themes | ✓ | ✗ |
| Native Analytics | ✓ | ✗ |
| Contacts Management | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Custom Objects | ✗ | ✓ |
| Graphql Api | ✗ | ✓ |
| Calendar Sync | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ Ghost Pros
- Fast and clean
- Built-in memberships
- Newsletter included
- Open source
✗ Ghost Cons
- Limited themes
- No page builder
- Requires technical knowledge
✓ Twenty Pros
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- GraphQL API for developers
✗ Twenty Cons
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
- Self-hosting requires technical expertise
The Verdict
Ghost is built for bloggers and publishers, with a focus on editor and memberships. Twenty targets startups and developers and leads with contacts-management and pipeline.
Twenty uses custom enterprise pricing, while Ghost starts at $9/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Twenty offers broader built-in capabilities (7 features vs 6), while Ghost takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.