Ghost
ToolJet
| Feature | Ghost | ToolJet |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.1 / 5 |
| Best For | bloggers, publishers, newsletter-creators, indie-media | developers, startups, ops-teams, small-businesses |
| Founded | 2013 | 2021 |
| Editor | ✓ | ✗ |
| Memberships | ✓ | ✗ |
| Newsletter | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Themes | ✓ | ✗ |
| Native Analytics | ✓ | ✗ |
| Visual Builder | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Version Control | ✗ | ✓ |
| Multi Tenancy | ✗ | ✓ |
✓ Ghost Pros
- Fast and clean
- Built-in memberships
- Newsletter included
- Open source
✗ Ghost Cons
- Limited themes
- No page builder
- Requires technical knowledge
✓ ToolJet Pros
- Open source
- Many data sources
- Drag-and-drop
- Self-hostable
✗ ToolJet Cons
- Documentation gaps
- Fewer widgets than competitors
- Community-dependent support
The Verdict
Ghost is built for bloggers and publishers, with a focus on editor and memberships. ToolJet targets developers and startups and leads with visual-builder and data-sources.
On pricing, Ghost is the clear winner for budget-conscious users — starting at $9/mo compared to $20/mo for ToolJet. That $11/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Ghost edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Ghost has a slight overall edge — but if open source matters most to you, ToolJet may still be the right call.