Ghost
Ghostfolio
| Feature | Ghost | Ghostfolio |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $5.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | bloggers, publishers, newsletter-creators, indie-media | privacy-focused-investors, self-hosters, passive-investors, international-portfolios |
| Founded | 2013 | 2021 |
| Editor | ✓ | ✗ |
| Memberships | ✓ | ✗ |
| Newsletter | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Themes | ✓ | ✗ |
| Native Analytics | ✓ | ✗ |
| Portfolio Tracking | ✗ | ✓ |
| Performance Analysis | ✗ | ✓ |
| Allocation Views | ✗ | ✓ |
| Multi Currency | ✗ | ✓ |
| Dividends | ✗ | ✓ |
| Benchmarking | ✗ | ✓ |
| Self Hostable | ✗ | ✓ |
✓ Ghost Pros
- Fast and clean
- Built-in memberships
- Newsletter included
- Open source
✗ Ghost Cons
- Limited themes
- No page builder
- Requires technical knowledge
✓ Ghostfolio Pros
- Open-source with self-hosting option
- Privacy-focused (no data selling or ads)
- Supports stocks, ETFs, crypto, commodities
- Beautiful portfolio allocation visualizations
✗ Ghostfolio Cons
- Limited broker integrations (manual entry mostly)
- Smaller community than commercial alternatives
- No tax-loss harvesting or advisor features
The Verdict
Ghost is built for bloggers and publishers, with a focus on editor and memberships. Ghostfolio targets privacy focused investors and self hosters and leads with portfolio-tracking and performance-analysis.
Pricing is close: Ghostfolio starts at $5.99/mo versus $9/mo for Ghost — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Ghostfolio offers broader built-in capabilities (7 features vs 6), while Ghost takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.