FullStory
Sprig
| Feature | FullStory | Sprig |
|---|---|---|
| Pricing | Free only | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | product-managers, ux-researchers, growth-teams, product-designers |
| Founded | 2014 | 2017 |
| Session Replay | ✓ | ✓ |
| Heatmaps | ✓ | ✓ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| In App Surveys | ✗ | ✓ |
| Ai Analysis | ✗ | ✓ |
| Targeting | ✗ | ✓ |
| Feedback | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Sprig Pros
- In-context user research
- AI-powered analysis
- Good targeting options
- Integrates with product
✗ Sprig Cons
- Expensive at scale
- Limited to in-app research
- Newer platform
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Sprig targets product managers and ux researchers and leads with in-app-surveys and session-replay.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, FullStory offers broader built-in capabilities (7 features vs 6), while Sprig takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.