FullStory
Moz Pro
| Feature | FullStory | Moz Pro |
|---|---|---|
| Pricing | Free only | Free / from $99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | seo-professionals, agencies, marketers, enterprises |
| Founded | 2014 | 2004 |
| Session Replay | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Link Explorer | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| On Page Grader | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Moz Pro targets seo professionals and agencies and leads with keyword-explorer and link-explorer.
FullStory uses custom enterprise pricing, while Moz Pro starts at $99/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, FullStory offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.