FullStory
Hootsuite
| Feature | FullStory | Hootsuite |
|---|---|---|
| Pricing | Free only | From $99/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | enterprise, agencies, marketing-teams, social-media-managers |
| Founded | 2014 | 2008 |
| Session Replay | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Social Listening | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Ai Writing | ✗ | ✓ |
| Team Management | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Hootsuite Pros
- Supports all major social platforms
- Social listening for brand monitoring
- Comprehensive analytics and reporting
- OwlyWriter AI for content creation
✗ Hootsuite Cons
- Expensive — no free tier
- Interface feels dated
- Steep learning curve for full features
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Hootsuite targets enterprise and agencies and leads with scheduling and analytics.
FullStory uses custom enterprise pricing, while Hootsuite starts at $99/mo — a tangible advantage for teams with a fixed budget.
FullStory has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Hootsuite requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.