FullStory
Hex
| Feature | FullStory | Hex |
|---|---|---|
| Pricing | Free only | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | data-analysts, data-scientists, analytics-engineers, data-teams |
| Founded | 2014 | 2019 |
| Session Replay | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| Sql Cells | ✗ | ✓ |
| Python Cells | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Data Apps | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Version History | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Hex targets data analysts and data scientists and leads with sql-cells and python-cells.
FullStory uses custom enterprise pricing, while Hex starts at $28/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, FullStory offers broader built-in capabilities (7 features vs 6), while Hex takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.