FullStory
Grafana
| Feature | FullStory | Grafana |
|---|---|---|
| Pricing | Free only | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | devops-teams, sre-teams, data-engineers, iot-monitoring |
| Founded | 2014 | 2014 |
| Session Replay | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
| Alerting | ✗ | ✓ |
| Annotations | ✗ | ✓ |
| Plugins | ✗ | ✓ |
| Loki Logs | ✗ | ✓ |
| Tempo Traces | ✗ | ✓ |
| Mimir Metrics | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Grafana Pros
- Connects to virtually any data source
- Beautiful and highly customizable dashboards
- Open-source with massive community
- Grafana Cloud includes Loki, Tempo, and Mimir
- Alerting across all data sources
✗ Grafana Cons
- Self-hosting requires DevOps expertise
- Dashboard creation has a learning curve
- Plugin quality varies
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Grafana targets devops teams and sre teams and leads with dashboards and data-sources.
FullStory uses custom enterprise pricing, while Grafana starts at $29/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Grafana offers broader built-in capabilities (8 features vs 7), while FullStory takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.