FullStory
Gong
| Feature | FullStory | Gong |
|---|---|---|
| Pricing | Free only | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | product-teams, ux-designers, enterprise-apps, conversion-optimization | sales-leaders, enterprise-sales, revenue-teams, sales-enablement |
| Founded | 2014 | 2015 |
| Session Replay | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Product Analytics | ✓ | ✗ |
| Error Tracking | ✓ | ✗ |
| Frustration Signals | ✓ | ✗ |
| User Journeys | ✓ | ✗ |
| Data Export | ✓ | ✗ |
| Call Recording | ✗ | ✓ |
| Deal Intelligence | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Market Intelligence | ✗ | ✓ |
| Engagement Data | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
The Verdict
FullStory is built for product teams and ux designers, with a focus on session-replay and heatmaps. Gong targets sales leaders and enterprise sales and leads with call-recording and deal-intelligence.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
FullStory has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.