Frase
Serpstat
| Feature | Frase | Serpstat |
|---|---|---|
| Pricing | From $14.99/mo | Free / from $59/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.4 / 5 | 4.1 / 5 |
| Best For | content-writers, seo-freelancers, bloggers, small-teams | small-businesses, freelancers, agencies, content-marketers |
| Founded | 2016 | 2013 |
| Serp Analysis | ✓ | ✗ |
| Content Briefs | ✓ | ✗ |
| Ai Writer | ✓ | ✗ |
| Content Optimization | ✓ | ✗ |
| Answer Engine | ✓ | ✗ |
| Topic Scoring | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Keyword Clustering | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
✓ Frase Pros
- Affordable compared to competitors
- Fast SERP research
- AI writing assistant included
- Good content optimization
✗ Frase Cons
- AI content quality varies
- Limited integrations
- Smaller feature set than enterprise tools
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
The Verdict
Frase is built for content writers and seo freelancers, with a focus on serp-analysis and content-briefs. Serpstat targets small businesses and freelancers and leads with keyword-research and rank-tracking.
On pricing, Frase is the clear winner for budget-conscious users — starting at $14.99/mo compared to $59/mo for Serpstat. That $44.01/mo difference adds up quickly for growing teams.
Serpstat has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Frase requires a paid subscription from day one.
Frase edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Frase has a slight overall edge — but if affordable vs competitors matters most to you, Serpstat may still be the right call.