Frase
Semrush
| Feature | Frase | Semrush |
|---|---|---|
| Pricing | From $14.99/mo | From $139.95/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | content-writers, seo-freelancers, bloggers, small-teams | digital-marketers, agencies, seo-professionals, content-teams |
| Founded | 2016 | 2008 |
| Serp Analysis | ✓ | ✗ |
| Content Briefs | ✓ | ✗ |
| Ai Writer | ✓ | ✗ |
| Content Optimization | ✓ | ✓ |
| Answer Engine | ✓ | ✗ |
| Topic Scoring | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Position Tracking | ✗ | ✓ |
| Backlink Audit | ✗ | ✓ |
| Ppc Analysis | ✗ | ✓ |
✓ Frase Pros
- Affordable compared to competitors
- Fast SERP research
- AI writing assistant included
- Good content optimization
✗ Frase Cons
- AI content quality varies
- Limited integrations
- Smaller feature set than enterprise tools
✓ Semrush Pros
- Comprehensive toolkit
- Great competitive analysis
- PPC research
- Content marketing tools
✗ Semrush Cons
- Expensive
- Can be overwhelming
- Data limits on lower plans
The Verdict
Frase is built for content writers and seo freelancers, with a focus on serp-analysis and content-briefs. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Frase is the clear winner for budget-conscious users — starting at $14.99/mo compared to $139.95/mo for Semrush. That $124.96/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.