Frase
Moz Pro
| Feature | Frase | Moz Pro |
|---|---|---|
| Pricing | From $14.99/mo | From $49/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | content-writers, seo-freelancers, bloggers, small-teams | seo-beginners, small-businesses, marketers, agencies |
| Founded | 2016 | 2004 |
| Serp Analysis | ✓ | ✗ |
| Content Briefs | ✓ | ✗ |
| Ai Writer | ✓ | ✗ |
| Content Optimization | ✓ | ✗ |
| Answer Engine | ✓ | ✗ |
| Topic Scoring | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Site Crawl | ✗ | ✓ |
| Link Analysis | ✗ | ✓ |
| On Page Optimization | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ Frase Pros
- Affordable compared to competitors
- Fast SERP research
- AI writing assistant included
- Good content optimization
✗ Frase Cons
- AI content quality varies
- Limited integrations
- Smaller feature set than enterprise tools
✓ Moz Pro Pros
- Domain authority metric
- Good for beginners
- Link explorer
- Community and resources
✗ Moz Pro Cons
- Smaller index than Ahrefs
- Fewer features
- Slower data updates
The Verdict
Frase is built for content writers and seo freelancers, with a focus on serp-analysis and content-briefs. Moz Pro targets seo beginners and small businesses and leads with keyword-research and rank-tracking.
On pricing, Frase is the clear winner for budget-conscious users — starting at $14.99/mo compared to $49/mo for Moz Pro. That $34.01/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.