Frase
Mangools
| Feature | Frase | Mangools |
|---|---|---|
| Pricing | From $14.99/mo | From $29.9/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | content-writers, seo-freelancers, bloggers, small-teams | beginners, bloggers, small-businesses, affiliate-marketers |
| Founded | 2016 | 2014 |
| Serp Analysis | ✓ | ✓ |
| Content Briefs | ✓ | ✗ |
| Ai Writer | ✓ | ✗ |
| Content Optimization | ✓ | ✗ |
| Answer Engine | ✓ | ✗ |
| Topic Scoring | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Site Profiler | ✗ | ✓ |
| Keyword Difficulty | ✗ | ✓ |
| Search Trends | ✗ | ✓ |
✓ Frase Pros
- Affordable compared to competitors
- Fast SERP research
- AI writing assistant included
- Good content optimization
✗ Frase Cons
- AI content quality varies
- Limited integrations
- Smaller feature set than enterprise tools
✓ Mangools Pros
- KWFinder has best keyword difficulty accuracy for beginners
- Beautiful and intuitive interface
- Most affordable full SEO suite
- SERP analysis shows ranking potential quickly
✗ Mangools Cons
- Limited daily lookups on entry plan
- Backlink database much smaller than Ahrefs
- No content optimization or writing features
The Verdict
Frase is built for content writers and seo freelancers, with a focus on serp-analysis and content-briefs. Mangools targets beginners and bloggers and leads with keyword-research and serp-analysis.
On pricing, Frase is the clear winner for budget-conscious users — starting at $14.99/mo compared to $29.9/mo for Mangools. That $14.909999999999998/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Mangools offers broader built-in capabilities (7 features vs 6), while Frase takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.