Framer
InVision
| Feature | Framer | InVision |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $7.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 3.8 / 5 |
| Best For | designers, startups, freelancers, agencies, portfolio-creators | design-teams, product-managers, stakeholder-reviews, legacy-users |
| Founded | 2014 | 2011 |
| Visual Editor | ✓ | ✗ |
| Animations | ✓ | ✗ |
| Cms | ✓ | ✗ |
| Ai Generation | ✓ | ✗ |
| Responsive Design | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Prototyping | ✗ | ✓ |
| Freehand Whiteboard | ✗ | ✓ |
| Design Systems | ✗ | ✓ |
| Inspect Mode | ✗ | ✓ |
| Commenting | ✗ | ✓ |
| User Testing | ✗ | ✓ |
✓ Framer Pros
- Beautiful scroll animations out-of-box
- Figma-like design interface
- Built-in CMS for blogs
- AI generates entire sites from prompts
✗ Framer Cons
- Not for complex web apps
- Custom code limited in scope
- Can be expensive for multiple sites
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
The Verdict
Framer is built for designers and startups, with a focus on visual-editor and animations. InVision targets design teams and product managers and leads with prototyping and freehand-whiteboard.
Pricing is close: Framer starts at $5/mo versus $7.95/mo for InVision — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Framer edges out on user ratings (4.6 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Framer offers broader built-in capabilities (7 features vs 6), while InVision takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Framer has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.