Follow Up Boss
Zillow
| Feature | Follow Up Boss | Zillow |
|---|---|---|
| Pricing | From $57/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | home-buyers, home-sellers, renters, real-estate-agents |
| Founded | 2011 | 2006 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Property Listings | ✗ | ✓ |
| Home Valuations | ✗ | ✓ |
| Mortgage Tools | ✗ | ✓ |
| 3d Tours | ✗ | ✓ |
| Agent Matching | ✗ | ✓ |
| Market Data | ✗ | ✓ |
| Rental Listings | ✗ | ✓ |
| Saved Searches | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Zillow Pros
- Largest real estate database in the US
- Zestimate provides instant home value estimates
- Free for buyers and sellers to browse
- Comprehensive mortgage calculator and pre-approval tools
- 3D home tours and virtual walkthroughs
✗ Zillow Cons
- Zestimates can be inaccurate in some markets
- Agent advertising can feel intrusive
- Some listings are outdated or already sold
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Zillow targets home buyers and home sellers and leads with property-listings and home-valuations.
Zillow uses custom enterprise pricing, while Follow Up Boss starts at $57/mo — a tangible advantage for teams with a fixed budget.
Zillow has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
Feature-wise, Zillow offers broader built-in capabilities (8 features vs 6), while Follow Up Boss takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.