Follow Up Boss
Salesforce
| Feature | Follow Up Boss | Salesforce |
|---|---|---|
| Pricing | From $57/mo | From $25/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | enterprise, sales-teams, large-organizations, b2b-companies |
| Founded | 2011 | 1999 |
| Lead Management | ✓ | ✓ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Opportunity Tracking | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Reports | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
| Einstein Ai | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Salesforce Pros
- Extremely customizable
- Massive app ecosystem
- AI-powered insights
- Enterprise-grade security
✗ Salesforce Cons
- Steep learning curve
- Expensive for small teams
- Complex setup
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Salesforce targets enterprise and sales teams and leads with lead-management and opportunity-tracking.
On pricing, Salesforce is the clear winner for budget-conscious users — starting at $25/mo compared to $57/mo for Follow Up Boss. That $32/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.