Follow Up Boss
Redfin
| Feature | Follow Up Boss | Redfin |
|---|---|---|
| Pricing | From $57/mo | Free / from $1.5/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | home-buyers, home-sellers, cost-conscious-sellers, data-driven-buyers |
| Founded | 2011 | 2004 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Property Search | ✗ | ✓ |
| Home Valuations | ✗ | ✓ |
| Agent Services | ✗ | ✓ |
| Market Insights | ✗ | ✓ |
| 3d Walkthroughs | ✗ | ✓ |
| Offer Tracking | ✗ | ✓ |
| Neighborhood Data | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Redfin Pros
- Lower listing fees than traditional brokerages (1-1.5%)
- Highly accurate home value estimates (Redfin Estimate)
- Salaried agents incentivized by customer satisfaction
- Fast and accurate listing updates from MLS
✗ Redfin Cons
- Agent availability limited in some areas
- Less personalized service than traditional agents
- Not available in all markets
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Redfin targets home buyers and home sellers and leads with property-search and home-valuations.
On pricing, Redfin is the clear winner for budget-conscious users — starting at $1.5/mo compared to $57/mo for Follow Up Boss. That $55.5/mo difference adds up quickly for growing teams.
Redfin has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
Feature-wise, Redfin offers broader built-in capabilities (7 features vs 6), while Follow Up Boss takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Follow Up Boss has a slight overall edge — but if lower listing fees than traditional brokerages (1-1.5%) matters most to you, Redfin may still be the right call.