Follow Up Boss
Realtor.com
| Feature | Follow Up Boss | Realtor.com |
|---|---|---|
| Pricing | From $57/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | real-estate-agents, home-buyers, sellers, investors |
| Founded | 2011 | 1996 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Property Listings | ✗ | ✓ |
| Market Data | ✗ | ✓ |
| Agent Profiles | ✗ | ✓ |
| Lead Generation | ✗ | ✓ |
| Home Values | ✗ | ✓ |
| Neighborhood Data | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Realtor.com Pros
- Official NAR partnership
- Accurate listings
- Market data
- Brand credibility
✗ Realtor.com Cons
- Expensive advertising
- Less traffic than Zillow
- Limited free features
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Realtor.com targets real estate agents and home buyers and leads with property-listings and market-data.
Realtor.com uses custom enterprise pricing, while Follow Up Boss starts at $57/mo — a tangible advantage for teams with a fixed budget.
Realtor.com has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
Follow Up Boss edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Follow Up Boss has a slight overall edge — but if official nar partnership matters most to you, Realtor.com may still be the right call.