Follow Up Boss
Propertybase
| Feature | Follow Up Boss | Propertybase |
|---|---|---|
| Pricing | From $57/mo | From $79/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.1 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | real-estate-teams, brokerages, luxury-agents, enterprise-real-estate |
| Founded | 2011 | 2010 |
| Lead Management | ✓ | ✓ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Crm | ✗ | ✓ |
| Idx Websites | ✗ | ✓ |
| Transaction Management | ✗ | ✓ |
| Marketing Automation | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Propertybase Pros
- Built on Salesforce platform
- IDX website included
- Strong transaction management
- Good for teams and brokerages
✗ Propertybase Cons
- Expensive for solo agents
- Complex setup process
- Salesforce knowledge helpful
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Propertybase targets real estate teams and brokerages and leads with crm and idx-websites.
On pricing, Follow Up Boss is the clear winner for budget-conscious users — starting at $57/mo compared to $79/mo for Propertybase. That $22/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Follow Up Boss edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for real estate teams, brokerages — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Follow Up Boss has a slight overall edge — but if built on salesforce platform matters most to you, Propertybase may still be the right call.