Follow Up Boss
Nutshell
| Feature | Follow Up Boss | Nutshell |
|---|---|---|
| Pricing | From $57/mo | From $16/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | small-businesses, sales-teams, b2b-companies, non-technical-teams |
| Founded | 2011 | 2009 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Web Forms | ✗ | ✓ |
| Team Collaboration | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Nutshell Pros
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Great customer support
✗ Nutshell Cons
- Fewer integrations than HubSpot
- Limited customization
- No free plan
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Nutshell targets small businesses and sales teams and leads with pipeline-management and email-sequences.
On pricing, Nutshell is the clear winner for budget-conscious users — starting at $16/mo compared to $57/mo for Follow Up Boss. That $41/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Bottom line: Follow Up Boss has a slight overall edge — but if crm + email marketing in one platform matters most to you, Nutshell may still be the right call.