Follow Up Boss
Insightly
| Feature | Follow Up Boss | Insightly |
|---|---|---|
| Pricing | From $57/mo | Free / from $29/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2011 | 2009 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Contact Management | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, Insightly is the clear winner for budget-conscious users — starting at $29/mo compared to $57/mo for Follow Up Boss. That $28/mo difference adds up quickly for growing teams.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
Follow Up Boss edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Follow Up Boss has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.