Follow Up Boss
Zillow Premier Agent
| Feature | Follow Up Boss | Zillow Premier Agent |
|---|---|---|
| Pricing | From $69/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 3.8 / 5 |
| Best For | real-estate-teams, high-volume-agents, team-leaders, inside-sales-agents | real-estate-agents, brokerages, real-estate-teams, new-agents |
| Founded | 2011 | 2006 |
| Lead Routing | ✓ | ✗ |
| Smart Lists | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting Dashboard | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Listing Advertising | ✗ | ✓ |
| Agent Profile | ✗ | ✓ |
| Reviews | ✗ | ✓ |
| Market Data | ✗ | ✓ |
✓ Follow Up Boss Pros
- Fast lead response system
- 200+ lead source integrations
- Excellent calling and texting
- Simple clean interface
✗ Follow Up Boss Cons
- No IDX website included
- Expensive for teams
- Limited marketing automation
✓ Zillow Premier Agent Pros
- Massive audience
- High-intent leads
- CRM included
- Brand exposure
✗ Zillow Premier Agent Cons
- Very expensive
- Lead quality varies
- Competitive market
The Verdict
Follow Up Boss is built for real estate teams and high volume agents, with a focus on lead-routing and smart-lists. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Follow Up Boss starts at $69/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Follow Up Boss edges out on user ratings (4.5 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for real estate teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Follow Up Boss has a slight overall edge — but if massive audience matters most to you, Zillow Premier Agent may still be the right call.