Folk
Insightly
| Feature | Folk | Insightly |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2020 | 2009 |
| Contact Management | ✓ | ✓ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, Folk is the clear winner for budget-conscious users — starting at $20/mo compared to $29/mo for Insightly. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Folk edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Folk has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.