Focalboard
Microsoft Clarity
| Feature | Focalboard | Microsoft Clarity |
|---|---|---|
| Pricing | Free only | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | self-hosters, mattermost-users, small-teams, open-source-advocates | small-businesses, startups, bloggers, budget-conscious-teams |
| Founded | 2021 | 2020 |
| Kanban Boards | ✓ | ✗ |
| Table View | ✓ | ✗ |
| Calendar View | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Filters | ✓ | ✗ |
| Self Hosting | ✓ | ✗ |
| Session Recordings | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Scroll Maps | ✗ | ✓ |
| Rage Click Detection | ✗ | ✓ |
| Ai Copilot | ✗ | ✓ |
| Google Analytics Integration | ✗ | ✓ |
| Dead Click Detection | ✗ | ✓ |
✓ Focalboard Pros
- Completely free and open-source
- Self-hostable for data control
- Multiple view types (board, table, gallery)
- Integrates with Mattermost
✗ Focalboard Cons
- Limited to basic project tracking
- No built-in time tracking
- Smaller community than alternatives
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
The Verdict
Focalboard is built for self hosters and mattermost users, with a focus on kanban-boards and table-view. Microsoft Clarity targets small businesses and startups and leads with session-recordings and heatmaps.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Microsoft Clarity edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Microsoft Clarity offers broader built-in capabilities (7 features vs 6), while Focalboard takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Microsoft Clarity has a slight overall edge — but if completely free and open-source matters most to you, Focalboard may still be the right call.