Figma
Wix
| Feature | Figma | Wix |
|---|---|---|
| Pricing | Free / from $15/mo | Free / from $17/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.7 / 5 | 4.3 / 5 |
| Best For | designers, design-teams, product-teams, developers | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2012 | 2006 |
| Vector Editing | ✓ | ✗ |
| Prototyping | ✓ | ✗ |
| Dev Mode | ✓ | ✗ |
| Plugins | ✓ | ✗ |
| Components | ✓ | ✗ |
| Auto Layout | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Figma Pros
- Real-time collaboration
- Free for students
- Huge plugin ecosystem
- Dev handoff
✗ Figma Cons
- Needs internet
- Can be slow with large files
- Learning curve
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Figma is built for designers and design teams, with a focus on vector-editing and prototyping. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
Pricing is close: Figma starts at $15/mo versus $17/mo for Wix — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Figma edges out on user ratings (4.7 vs 4.3). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while Figma takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Figma has a slight overall edge — but if easiest website builder for beginners matters most to you, Wix may still be the right call.
