Fathom Analytics
Umami
| Feature | Fathom Analytics | Umami |
|---|---|---|
| Pricing | From $14/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2018 | 2020 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✓ |
| Uptime Monitoring | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $14/mo for Fathom Analytics. That $5/mo difference adds up quickly for growing teams.
Umami has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Fathom Analytics takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.