Fathom Analytics
StackAdapt
| Feature | Fathom Analytics | StackAdapt |
|---|---|---|
| Pricing | From $14/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | agencies, brand-marketers, media-planners, performance-marketers |
| Founded | 2018 | 2014 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Uptime Monitoring | ✓ | ✗ |
| Native Ads | ✗ | ✓ |
| Display Ads | ✗ | ✓ |
| Video Ctv | ✗ | ✓ |
| Audience Targeting | ✗ | ✓ |
| Contextual Targeting | ✗ | ✓ |
| Creative Studio | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ StackAdapt Pros
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Multi-channel reach
✗ StackAdapt Cons
- Minimum spend requirements
- Learning curve for platform
- Reporting could be more granular
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. StackAdapt targets agencies and brand marketers and leads with native-ads and display-ads.
StackAdapt uses custom enterprise pricing, while Fathom Analytics starts at $14/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.