Fathom Analytics
Rows
| Feature | Fathom Analytics | Rows |
|---|---|---|
| Pricing | From $14/mo | Free / from $59/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.2 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | data-analysts, marketers, startups, growth-teams |
| Founded | 2018 | 2016 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Uptime Monitoring | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Fathom Analytics is the clear winner for budget-conscious users — starting at $14/mo compared to $59/mo for Rows. That $45/mo difference adds up quickly for growing teams.
Rows has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Fathom Analytics edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Fathom Analytics has a slight overall edge — but if built-in data integrations matters most to you, Rows may still be the right call.