Fathom Analytics
Plausible Analytics
| Feature | Fathom Analytics | Plausible Analytics |
|---|---|---|
| Pricing | From $14/mo | From $9/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.6 / 5 | 4.6 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | privacy-conscious-businesses, bloggers, developers, eu-businesses |
| Founded | 2018 | 2019 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✓ |
| Uptime Monitoring | ✓ | ✗ |
| Pageviews | ✗ | ✓ |
| Referrers | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. Plausible Analytics targets privacy conscious businesses and bloggers and leads with pageviews and referrers.
On pricing, Plausible Analytics is the clear winner for budget-conscious users — starting at $9/mo compared to $14/mo for Fathom Analytics. That $5/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Plausible Analytics offers broader built-in capabilities (7 features vs 6), while Fathom Analytics takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for privacy conscious businesses, bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.