Fathom Analytics
Majestic
| Feature | Fathom Analytics | Majestic |
|---|---|---|
| Pricing | From $14/mo | Free / from $49.99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.1 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | link-builders, seo-professionals, agencies, enterprise-seo |
| Founded | 2018 | 2004 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Uptime Monitoring | ✓ | ✗ |
| Site Explorer | ✗ | ✓ |
| Trust Flow | ✗ | ✓ |
| Citation Flow | ✗ | ✓ |
| Backlink History | ✗ | ✓ |
| Bulk Backlink Checker | ✗ | ✓ |
| Topical Trust Flow | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ Majestic Pros
- Largest backlink database available
- Unique Trust Flow metric
- Historical index going back years
- Powerful bulk analysis
✗ Majestic Cons
- Focused only on links (no keyword research)
- Steep learning curve
- Expensive API access
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. Majestic targets link builders and seo professionals and leads with site-explorer and trust-flow.
On pricing, Fathom Analytics is the clear winner for budget-conscious users — starting at $14/mo compared to $49.99/mo for Majestic. That $35.99/mo difference adds up quickly for growing teams.
Majestic has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Fathom Analytics edges out on user ratings (4.6 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Fathom Analytics has a slight overall edge — but if largest backlink database available matters most to you, Majestic may still be the right call.