Fathom Analytics
FullStory
| Feature | Fathom Analytics | FullStory |
|---|---|---|
| Pricing | From $14/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | privacy-conscious-businesses, bloggers, saas-companies, agencies | product-teams, ux-designers, enterprise-apps, conversion-optimization |
| Founded | 2018 | 2014 |
| Privacy First Analytics | ✓ | ✗ |
| Event Tracking | ✓ | ✗ |
| Email Reports | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Uptime Monitoring | ✓ | ✗ |
| Session Replay | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Product Analytics | ✗ | ✓ |
| Error Tracking | ✗ | ✓ |
| Frustration Signals | ✗ | ✓ |
| User Journeys | ✗ | ✓ |
| Data Export | ✗ | ✓ |
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
The Verdict
Fathom Analytics is built for privacy conscious businesses and bloggers, with a focus on privacy-first-analytics and event-tracking. FullStory targets product teams and ux designers and leads with session-replay and heatmaps.
FullStory uses custom enterprise pricing, while Fathom Analytics starts at $14/mo — a tangible advantage for teams with a fixed budget.
FullStory has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Feature-wise, FullStory offers broader built-in capabilities (7 features vs 6), while Fathom Analytics takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.