Meta Ads Manager
Sprout Social
| Feature | Meta Ads Manager | Sprout Social |
|---|---|---|
| Pricing | Contact sales | From $249/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 4.4 / 5 |
| Best For | ecommerce, dtc-brands, agencies, local-businesses | enterprise, agencies, social-media-teams, brands |
| Founded | 2007 | 2010 |
| Audience Targeting | ✓ | ✗ |
| Carousel Ads | ✓ | ✗ |
| Video Ads | ✓ | ✗ |
| Retargeting | ✓ | ✗ |
| Lookalike Audiences | ✓ | ✗ |
| Conversion Api | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Social Listening | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Advocacy | ✗ | ✓ |
✓ Meta Ads Manager Pros
- Huge audience
- Advanced targeting
- Visual ad formats
- Retargeting capabilities
✗ Meta Ads Manager Cons
- iOS privacy impacts
- Rising costs
- Complex reporting
✓ Sprout Social Pros
- Powerful analytics
- All-in-one platform
- Great reporting
- Social listening
✗ Sprout Social Cons
- Very expensive
- Per-profile pricing
- Overkill for small teams
The Verdict
Meta Ads Manager is built for ecommerce and dtc brands, with a focus on audience-targeting and carousel-ads. Sprout Social targets enterprise and agencies and leads with scheduling and analytics.
Meta Ads Manager uses custom enterprise pricing, while Sprout Social starts at $249/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Sprout Social edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Sprout Social has a slight overall edge — but if huge audience matters most to you, Meta Ads Manager may still be the right call.