Excalidraw
Umami
| Feature | Excalidraw | Umami |
|---|---|---|
| Pricing | Free / from $7/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.7 / 5 | 4.5 / 5 |
| Best For | developers, product-teams, educators, brainstorming-sessions | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2020 | 2020 |
| Freehand Drawing | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Component Library | ✓ | ✗ |
| Export Options | ✓ | ✗ |
| End To End Encryption | ✓ | ✗ |
| Embeddable | ✓ | ✗ |
| Shapes And Arrows | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Excalidraw Pros
- Beautiful hand-drawn sketch aesthetic
- Completely free and open source core
- Real-time collaboration with shared links
- Library of reusable components and templates
- Embeddable in other applications
✗ Excalidraw Cons
- Limited formatting compared to structured diagramming tools
- No presentation mode built-in
- File management basic without Excalidraw+
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Excalidraw is built for developers and product teams, with a focus on freehand-drawing and real-time-collaboration. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
Pricing is close: Excalidraw starts at $7/mo versus $9/mo for Umami — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.