Excalidraw
Novu
| Feature | Excalidraw | Novu |
|---|---|---|
| Pricing | Free / from $7/mo | Free / from $0.0025/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.7 / 5 | 4.3 / 5 |
| Best For | developers, product-teams, educators, brainstorming-sessions | saas-developers, product-teams, startups, notification-heavy-apps |
| Founded | 2020 | 2021 |
| Freehand Drawing | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Component Library | ✓ | ✗ |
| Export Options | ✓ | ✗ |
| End To End Encryption | ✓ | ✗ |
| Embeddable | ✓ | ✗ |
| Shapes And Arrows | ✓ | ✗ |
| Multi Channel Notifications | ✗ | ✓ |
| Notification Center | ✗ | ✓ |
| Subscriber Preferences | ✗ | ✓ |
| Workflow Editor | ✗ | ✓ |
| Digest | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Self Hostable | ✗ | ✓ |
✓ Excalidraw Pros
- Beautiful hand-drawn sketch aesthetic
- Completely free and open source core
- Real-time collaboration with shared links
- Library of reusable components and templates
- Embeddable in other applications
✗ Excalidraw Cons
- Limited formatting compared to structured diagramming tools
- No presentation mode built-in
- File management basic without Excalidraw+
✓ Novu Pros
- Single API for all notification channels
- Open-source with self-hosting option
- Built-in notification center UI component
- Subscriber preference management included
✗ Novu Cons
- Complex setup for advanced use cases
- Documentation has gaps for edge cases
- Self-hosted version requires maintenance
The Verdict
Excalidraw is built for developers and product teams, with a focus on freehand-drawing and real-time-collaboration. Novu targets saas developers and product teams and leads with multi-channel-notifications and notification-center.
On pricing, Novu is the clear winner for budget-conscious users — starting at $0.0025/mo compared to $7/mo for Excalidraw. That $6.9975/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Excalidraw edges out on user ratings (4.7 vs 4.3). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for product teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Excalidraw has a slight overall edge — but if single api for all notification channels matters most to you, Novu may still be the right call.