Evidence
Mixpanel
| Feature | Evidence | Mixpanel |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | product-teams, startups, growth-teams, mobile-apps |
| Founded | 2021 | 2009 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Event Tracking | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| Retention | ✗ | ✓ |
| Flows | ✗ | ✓ |
| Cohorts | ✗ | ✓ |
| Experiments | ✗ | ✓ |
| Alerts | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ Mixpanel Pros
- Powerful event-based analytics
- Excellent funnel and retention analysis
- Self-serve — no SQL needed
- Free tier generous (20M events/month)
✗ Mixpanel Cons
- Learning curve for event modeling
- Can get expensive at scale
- Less useful for content sites (GA better)
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. Mixpanel targets product teams and startups and leads with event-tracking and funnels.
On pricing, Mixpanel is the clear winner for budget-conscious users — starting at $28/mo compared to $49/mo for Evidence. That $21/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Mixpanel offers broader built-in capabilities (7 features vs 6), while Evidence takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.