Evidence
Hotjar
| Feature | Evidence | Hotjar |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | ux-designers, product-managers, marketers, conversion-optimizers |
| Founded | 2021 | 2014 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Heatmaps | ✗ | ✓ |
| Session Recordings | ✗ | ✓ |
| Surveys | ✗ | ✓ |
| Feedback Widgets | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| User Interviews | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ Hotjar Pros
- Heatmaps show exactly where users click
- Session recordings reveal UX issues
- Easy to install (one script tag)
- Surveys and feedback widgets included
✗ Hotjar Cons
- Can slow down site if not configured well
- Session recordings take time to review
- Limited to web — no mobile app analytics
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. Hotjar targets ux designers and product managers and leads with heatmaps and session-recordings.
On pricing, Hotjar is the clear winner for budget-conscious users — starting at $32/mo compared to $49/mo for Evidence. That $17/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Hotjar offers broader built-in capabilities (7 features vs 6), while Evidence takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.