Ecwid by Lightspeed
Sellfy
| Feature | Ecwid by Lightspeed | Sellfy |
|---|---|---|
| Pricing | Free / from $19/mo | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | small-businesses, existing-websites, social-sellers, beginners | creators, artists, musicians, digital-product-sellers |
| Founded | 2009 | 2011 |
| Multi Channel | ✓ | ✗ |
| Website Widget | ✓ | ✗ |
| Pos Integration | ✓ | ✗ |
| Social Selling | ✓ | ✗ |
| Marketplace Sync | ✓ | ✗ |
| Shipping | ✓ | ✗ |
| Digital Products | ✗ | ✓ |
| Subscriptions | ✗ | ✓ |
| Print On Demand | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Discount Codes | ✗ | ✓ |
| Analytics | ✗ | ✓ |
✓ Ecwid by Lightspeed Pros
- Add store to existing site
- Good free plan
- Multi-channel selling
- Easy setup
✗ Ecwid by Lightspeed Cons
- Limited customization on free plan
- SEO not as strong as Shopify
- Advanced features need higher tiers
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
The Verdict
Ecwid by Lightspeed is built for small businesses and existing websites, with a focus on multi-channel and website-widget. Sellfy targets creators and artists and leads with digital-products and subscriptions.
On pricing, Ecwid by Lightspeed is the clear winner for budget-conscious users — starting at $19/mo compared to $29/mo for Sellfy. That $10/mo difference adds up quickly for growing teams.
Ecwid by Lightspeed has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sellfy requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.