Ecwid by Lightspeed
Kajabi
| Feature | Ecwid by Lightspeed | Kajabi |
|---|---|---|
| Pricing | Free / from $19/mo | From $69/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | small-businesses, existing-websites, social-sellers, beginners | established-creators, knowledge-entrepreneurs, coaches, agencies |
| Founded | 2009 | 2010 |
| Multi Channel | ✓ | ✗ |
| Website Widget | ✓ | ✗ |
| Pos Integration | ✓ | ✗ |
| Social Selling | ✓ | ✗ |
| Marketplace Sync | ✓ | ✗ |
| Shipping | ✓ | ✗ |
| Course Builder | ✗ | ✓ |
| Marketing Funnels | ✗ | ✓ |
| Email Automation | ✗ | ✓ |
| Website Builder | ✗ | ✓ |
| Podcasting | ✗ | ✓ |
| Communities | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Mobile App | ✗ | ✓ |
✓ Ecwid by Lightspeed Pros
- Add store to existing site
- Good free plan
- Multi-channel selling
- Easy setup
✗ Ecwid by Lightspeed Cons
- Limited customization on free plan
- SEO not as strong as Shopify
- Advanced features need higher tiers
✓ Kajabi Pros
- Complete business platform with no need for third-party tools
- Powerful marketing automation and funnels
- Beautiful customizable website themes
- Built-in podcast hosting
- Excellent analytics and reporting
✗ Kajabi Cons
- Expensive compared to alternatives
- No free plan available
- Learning curve for all features
The Verdict
Ecwid by Lightspeed is built for small businesses and existing websites, with a focus on multi-channel and website-widget. Kajabi targets established creators and knowledge entrepreneurs and leads with course-builder and marketing-funnels.
On pricing, Ecwid by Lightspeed is the clear winner for budget-conscious users — starting at $19/mo compared to $69/mo for Kajabi. That $50/mo difference adds up quickly for growing teams.
Ecwid by Lightspeed has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Kajabi requires a paid subscription from day one.
Feature-wise, Kajabi offers broader built-in capabilities (8 features vs 6), while Ecwid by Lightspeed takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Kajabi has a slight overall edge — but if add store to existing site matters most to you, Ecwid by Lightspeed may still be the right call.