Duda
Ghost
| Feature | Duda | Ghost |
|---|---|---|
| Pricing | From $25/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | web-agencies, saas-companies, freelance-designers, multi-site-managers | professional-bloggers, independent-publishers, news-sites, creators |
| Founded | 2010 | 2013 |
| Drag And Drop Builder | ✓ | ✗ |
| White Label | ✓ | ✗ |
| Client Management | ✓ | ✗ |
| Dynamic Pages | ✓ | ✗ |
| Widgets | ✓ | ✗ |
| Seo Tools | ✓ | ✗ |
| Publishing | ✗ | ✓ |
| Newsletters | ✗ | ✓ |
| Memberships | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Themes | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Duda Pros
- Built for agencies (white-label, client billing)
- Fast site speed and Core Web Vitals
- Dynamic pages from data sources
- Team collaboration features
✗ Duda Cons
- No free plan
- Smaller template library than Wix
- E-commerce features are basic
✓ Ghost Pros
- Open-source and self-hostable (free)
- Native membership and paid subscription support
- Fast and SEO-friendly by default
- Clean writing experience without bloat
✗ Ghost Cons
- Themes require code knowledge to customize
- Smaller plugin ecosystem than WordPress
- Self-hosting requires technical maintenance
The Verdict
Duda is built for web agencies and saas companies, with a focus on drag-and-drop-builder and white-label. Ghost targets professional bloggers and independent publishers and leads with publishing and newsletters.
On pricing, Ghost is the clear winner for budget-conscious users — starting at $9/mo compared to $25/mo for Duda. That $16/mo difference adds up quickly for growing teams.
Ghost has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Duda requires a paid subscription from day one.
Feature-wise, Ghost offers broader built-in capabilities (7 features vs 6), while Duda takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.