Dub
Plausible Analytics
| Feature | Dub | Plausible Analytics |
|---|---|---|
| Pricing | Free / from $24/mo | From $9/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | marketers, creators, saas-companies, agencies | privacy-conscious-businesses, bloggers, developers, eu-businesses |
| Founded | 2022 | 2019 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✓ |
| Team Management | ✓ | ✗ |
| Pageviews | ✗ | ✓ |
| Referrers | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Plausible Analytics targets privacy conscious businesses and bloggers and leads with pageviews and referrers.
On pricing, Plausible Analytics is the clear winner for budget-conscious users — starting at $9/mo compared to $24/mo for Dub. That $15/mo difference adds up quickly for growing teams.
Dub has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Plausible Analytics requires a paid subscription from day one.
Feature-wise, Plausible Analytics offers broader built-in capabilities (7 features vs 6), while Dub takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.