Dub
Plane
| Feature | Dub | Plane |
|---|---|---|
| Pricing | Free / from $24/mo | Free / from $7/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | marketers, creators, saas-companies, agencies | developers, open-source-advocates, startups, engineering-teams |
| Founded | 2022 | 2022 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Cycles | ✗ | ✓ |
| Modules | ✗ | ✓ |
| Views | ✗ | ✓ |
| Pages | ✗ | ✓ |
| Self Hostable | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Plane Pros
- Open source and self-hostable
- Modern clean interface
- Jira-like power without complexity
- Active community
✗ Plane Cons
- Relatively new
- Smaller integration ecosystem
- Documentation still maturing
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Plane targets developers and open source advocates and leads with cycles and modules.
On pricing, Plane is the clear winner for budget-conscious users — starting at $7/mo compared to $24/mo for Dub. That $17/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.