Dub
Metricool
| Feature | Dub | Metricool |
|---|---|---|
| Pricing | Free / from $24/mo | Free / from $22/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | marketers, creators, saas-companies, agencies | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2022 | 2016 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
Pricing is close: Metricool starts at $22/mo versus $24/mo for Dub — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.