Dub
Mattermost
| Feature | Dub | Mattermost |
|---|---|---|
| Pricing | Free / from $24/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | marketers, creators, saas-companies, agencies | devops-teams, security-conscious-orgs, government, enterprise |
| Founded | 2022 | 2015 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Messaging | ✗ | ✓ |
| Channels | ✗ | ✓ |
| Playbooks | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
| Compliance | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Mattermost Pros
- Self-hostable
- Open source
- DevOps integrations
- Secure
✗ Mattermost Cons
- Smaller ecosystem
- Fewer integrations than Slack
- Self-hosting complexity
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Mattermost targets devops teams and security conscious orgs and leads with messaging and channels.
On pricing, Mattermost is the clear winner for budget-conscious users — starting at $10/mo compared to $24/mo for Dub. That $14/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.