Dub
LinearB
| Feature | Dub | LinearB |
|---|---|---|
| Pricing | Free / from $24/mo | Free / from $39/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | marketers, creators, saas-companies, agencies | engineering-managers, vp-engineering, ctos, devops-teams |
| Founded | 2022 | 2019 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Cycle Time Metrics | ✗ | ✓ |
| Dora Metrics | ✗ | ✓ |
| Pr Insights | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Team Benchmarks | ✗ | ✓ |
| Planning Intelligence | ✗ | ✓ |
| Investment Profile | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ LinearB Pros
- Correlates engineering metrics with business outcomes
- Automated workflow improvements (WorkerB)
- Benchmarks against industry standards
- Identifies bottlenecks in dev process
✗ LinearB Cons
- Expensive for large engineering teams
- Can feel like surveillance to developers
- Metrics can be gamed if not used carefully
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. LinearB targets engineering managers and vp engineering and leads with cycle-time-metrics and dora-metrics.
On pricing, Dub is the clear winner for budget-conscious users — starting at $24/mo compared to $39/mo for LinearB. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, LinearB offers broader built-in capabilities (7 features vs 6), while Dub takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.