Dub

★★★★ 4.4
VS
Immich icon

Immich

★★★★★ 4.7
Feature Dub Immich
Pricing Free / from $24/mo Free / from $0/mo
Free Plan ✓ Yes ✓ Yes
Rating 4.4 / 5 4.7 / 5
Best For marketers, creators, saas-companies, agencies self-hosters, families, privacy-focused-users, photographers
Founded 2022 2022
Short Links
Analytics
Qr Codes
Custom Domains
Api
Team Management
Photo Backup
Facial Recognition
Smart Search
Shared Albums
Memories
Map View
Mobile Apps

✓ Dub Pros

  • Open-source
  • Beautiful analytics
  • Custom domains
  • QR code generation

✗ Dub Cons

  • Limited links on free plan
  • Newer platform
  • Fewer integrations than Bitly

✓ Immich Pros

  • Full Google Photos replacement (self-hosted)
  • AI face recognition and smart search
  • Mobile apps with automatic background backup
  • Shared albums and partner sharing

✗ Immich Cons

  • Self-hosting only (no managed cloud option)
  • Resource-intensive (especially ML features)
  • Still in active development (breaking changes possible)

The Verdict

Dub is built for marketers and creators, with a focus on short-links and analytics. Immich targets self hosters and families and leads with photo-backup and facial-recognition.

On pricing, Immich is the clear winner for budget-conscious users — starting at $0/mo compared to $24/mo for Dub. That $24/mo difference adds up quickly for growing teams.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Feature-wise, Immich offers broader built-in capabilities (7 features vs 6), while Dub takes a more focused approach — which can mean a simpler, faster onboarding experience.

Bottom line: Immich has a slight overall edge — but if open-source matters most to you, Dub may still be the right call.

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